Villere is an e-commerce platform specializing in mountain biking gear for adventurous riders who embrace the wilder side of the sport—enduro, downhill, and high-speed singletracks.
The logo features a minimalistic wolf icon crafted with a single continuous line that also forms a trail and downhill ride. Clever use of negative space creates the front wheel of a bike, reinforcing the brand’s focus.
The black-and-white palette keeps the design bold, rugged, and versatile.
The black-and-white palette keeps the design bold, rugged, and versatile.