A bold cosmetics and beauty brand embodying freedom, rebellion, and nonconformity. It champions the spirit of dissent against any form of dogma or imposed norms. The identity reflects strength and defiance, appealing to those who proudly identify as ‘perfect heretics’—unafraid to challenge conventions.
The logo is a custom wordmark with sharply angled letterforms, creating an aggressive, rough-edged aesthetic. The design conveys rebellion and attitude through its dynamic cuts and bold geometry. The color palette of black, red, and white reinforces the brand’s fierce and uncompromising spirit.